Tracking Your Progress (+ FREE Worksheet)
Keep track of your numbers to stay on top of your goals.
Whether you're a blogger or a small business owner, you've probably set some goals and objectives for your marketing activities (if you haven't, do it now!), but many of us have the tendency to write these things down and forget about them after a couple of months.
Keeping track of the core numbers and metrics surrounding your marketing activities is a great way to see how close you are to achieving your objectives, and to find out early on whether you are actually able to achieve them.
Updating a small, simple spreadsheet like this each month can help you to identify areas that are lagging behind, and help you focus on your goals!
>> Click here to get your FREE worksheet <<
Go to File and click 'Make a copy' to save your own copy.
Customise with your own columns:
You're trying to grow your blog following so that you can offer better sponsorship packages to brands.
Consider the following columns:
Blog visits
Pages per visit
Bounce rate
Average comments per blog post
Average social shares per blog post
RSS/Bloglovin subscribers
Facebook, Twitter, Instagram and Pinterest followers
These are the metrics that brands will be interested in, as they want maximum exposure for their products and services. Improving the numbers in these areas is a great way to improve your value to brands.
You want to get more website traffic and sell more through your e-commerce system.
Consider the following columns:
Facebook, Instagram, Twitter and Pinterest followers
Average click through rates on Facebook, Twitter and Pinterest
Website visits
Email subscribers
Average email click through rates
Conversion rates on your e-commerce system
