It’s time to become an

In Demand Designer Logo

Build an audience of dream clients & convert them into paid projects consistently with ease.
Launching April 2025.

Website designer working at desk

You’re a website/brand designer who wants to…

💌 Have regular, quality enquiries dropping into your inbox

🥰 Be able to choose only the dreamiest, well-paid projects to take on

⚡️ Build an online presence in a way that feels easy and streamlined (that doesn’t require showing up daily on socials)

🏝️ Take time off knowing your marketing is working in the background to bring you clients consistently

freshly served projects queued up like your fave sushi

🍣

freshly served projects queued up like your fave sushi 🍣

website designer relaxing

I’ll show you how to build an audience of dream clients who can’t wait to work with you…

WITHOUT sending another cold pitch or DM

WITHOUT dragging yourself to awkward networking events

WITHOUT spending hours on Insta trying to go viral

WITHOUT STRESSING THAT YOU HAVEN’T POSTED TODAY

website designer at desk

You’re finding content marketing hard right now because…

😓 It’s taking you hours to create one piece of content and it feels like a full-time job

💬 You don’t know what to say (and you’re overwhelmed with all the ‘tips’ and ideas online)

📱 You’re relying on social media to do the hard work (but your portfolio posts aren’t getting engagement, let alone getting you enquiries)

But we can change that!

We’re going to build you a backstage content funnel that converts clients in the background, and a rinse-&-repeatable ongoing audience building strategy too.

Content marketing funnel

In Demand Designer® is for designers who…

CRAVE CONSISTENCY

You’re tired of the feast-or-famine cycle and want a more predictable way to get enquiries (and ensure the enquiries are actually the right fit and won’t ghost you!).

KNOW THERE’S an easier WAY

Your content creation dabbling is taking you too long and not seeing results. You want to make sure the time you put into your content actually converts clients!

NEED TO EVOLVE/PIVOT

Or maybe you’ve been in agency, been whitelabelling, had time off, or find yourself pivoting and needing to build a new audience (and want to start the right way!).

book more clients, without burning out

🍣

book more clients, without burning out 🍣

In demand Designer student

“Fully booked until summer & considering taking school holidays off client work to spend time with my kid!”

“I don’t think I could have done that without the In Demand Designer® program.

Particularly the help in getting my messaging right - it now just feels like my content is coming to me with such ease.

I’ve just signed my first international client and feel like I’m really attracting the right people. It’s made me feel so much more confident and I’m now looking at refining my services & putting my prices up too. So thank you!”

— Tamsin (messaged me this in March 2025, ~3 months after completing In Demand Designer®)

Here’s how we do it…

Refine your Personal Brand with Magnetic Messaging

  • Rediscover your ideal client’s deep desires (in a useful way that won’t collect dust like your ideal customer avatar document…)

  • Get clear on your differentiators and what gives you your unique *umami* flavour

  • Define your brand personality (Values, Vibe & Voice) so you become the stand-out choice for clients who want to work with YOU

  • Create magnetic brand stories & messages that ATTRACT your dream clients and repel ‘wasabi’ ones

Project: Fill out the Personal Brand Blueprint document with practical, magnetic messages to include in your website and content, stored all in one convenient place to reference again & again so you always know exactly how to communicate your value.

Build your Backstage Content Funnel

  • Use a combination of blogging and email marketing to build a backstage funnel that works to convert clients for you behind-the-scenes

  • Develop ‘taster offers’ and ‘content assets’ that make it EASY for clients to take the next step with you

  • Learn how to build an engaged email list of your most perfect, dream clients

  • Create an automated email sequence that builds connection and sells your offers for you (hands free!)

Projects: Create your blog posts, ‘taster offers’ and automated email sequences easily from scratch using my ‘fill-in-the-blank’ frameworks and templates.

Build your Frontstage Content Funnel

  • Learn to attract, nurture and convert with your social media content

  • Set up a streamlined content calendar and generate infinite content ideas (with my frameworks, AI tools and idea banks)

  • Save time by strategically repurposing your content like a pro (with the help of the Blog Repurposing GPT)

  • Get started with a rinse & repeatable content workflow (follow my exact monthly & weekly content process)

Project: Create a strategic frontstage/social content plan with 4 weeks of content planned & outlined in 2 hours.

BONUS: Create a ‘Repeat & Refer’ Client Experience

(Because a huge part of being In Demand is having clients want to come back to you & refer everyone they know to you!)

  • Elevate your client onboarding process to keep your clients’ feeling supported & delighted

  • Refine your offboarding experience so you stay top of your clients’ minds even once the project is over

  • Access my client workflows and 15+ email templates to help you!

  • Establish yourself with a luxury experience that clients can’t stop raving about

What do you get inside the In Demand Designer® program?

Inside the In Demand Designer program

The Curriculum

Pre-recorded video trainings and tutorials, broken down into easily consumable bites and concepts (no 60 minute workshops here!), with lifetime access!

Projects & Action Tasks

You’ll find step-by-step tasks and projects to work on that give you tangible results, to help you stay accountable and actually put the trainings into practice (because info without action is pointless).

Templates, Prompts & Resources

From Google Docs to content calendar templates and Ideas Banks, you’ll have everything you need to take action easily, including easy ‘fill-in-the-blank’ frameworks to create your content.

Custom GPTs (AI bots)

I’ve trained my own custom GPTs (AI chatbots) on my own strategies for you to use! They’re available for you to use to support you through creating your content quickly (so you can spend more time working with those dreamy clients!).

90 Day Success Path

I want you to see results as soon as possible, which is why I’ve created a ‘success path’ calendar and email reminder automation with suggested lessons & tasks to take and when if you want to complete everything within 90 days.

*VIP: 1:1 Feedback & Support

If you choose the VIP plan, you also get 1:1 support too, where you’ll be able to submit what you’ve been working on to me so I can give you precise & personalised feedback on EXACTLY what’s going to move your business forward.

go VIP for personalised, 1:1 feedback

🌟

go VIP for personalised, 1:1 feedback 🌟

byRosanna - Squarespace website designer

Why learn from me?

Hi, I’m Anna (aka Rosanna), and I’ve been a Squarespace website designer for 10+ years, working with over 170 clients.

I prioritise freedom & fun

I’ve built my business without sending cold pitches, going to awks networking events and without sacrificing my freedom and weekends. Because what’s the point of being self employed if you’re doing stuff you hate and working 24/7?

I walk the walk (I’m a practising designer!)

Everything I teach I’ve learned over a decade; I’ve been to burnout and back (oh hey 2017) , figured out what works and what doesn’t, and am still actively working with dream clients.

I’ve built 2 personal brands (content is my thing)

As well as working with clients and establishing my byRosanna business, since 2015 I’ve been building a content creator brand as Cornwall’s most popular lifestyle & travel blog, collaborating with more dream clients like Jet2, VisitBritain, Barbour and more.

I KNOW content, and I know how to attract dream clients with content and a unique, magnetic personal brand.

Meet my Frameworks & Custom GPTs you’ll discover inside In Demand Designer®

These are the concepts I’ve developed over 10 years as a designer, and the 3 cute AI chatbots I think you’ll fall in love with to help speed up your tasks!

  • Smiley face

    The 4Ps of an In Demand Personal Brand

    As a designer, I know you know about branding, but we’ll be adding some sriracha spice and personality to establish you as the GO-TO in your area of expertise. You’ll be creating a ‘blueprint’ to have this all in one place.

  • Funnel

    The ‘Content to Clients’ Funnel

    Don’t waste another hour creating content that doesn’t impact your business. Create content ‘assets’ that keep bringing in leads long after you’ve posted, and learn to repurpose and generate content that attracts, nurtures and CONVERTS your clients.

  • My Rinse-&-Repeatable Content Workflow

    Steal my content schedule and watch me plan & create a month’s worth of content so you can see the streamlined workflow in action (and follow along yourself too!).

  • Panda icon

    The Ideal Client Insights Bot GPT

    This AI bot has been trained to help you fill out your Personal Brand Blueprint doc and uncover the deep desires & painpoints your clients are experiencing.

  • Possum icon

    The POSSUM Bot GPT

    This cutie AI bot has been trained on my POSSUM framework for non-icky, simple sales content, to help you talk about your services online with confidence and from a place of service.

  • Shiba inu icon

    The Blog Repurposing GPT

    Have this AI bot turn one blog post into multiple pieces of social and email content in minutes, in a way that’s actually optimised for engagement on those platforms!

Personal brand document for website designers

Star student? You’ll get this completion bonus…

The Commercial Client Licence

When you complete the program, you’ll be given a commercial licence to use the following elements from the program with your OWN clients:

  • The Personal Brand Blueprint Document 📃
    Whether you already offer branding in your design services or not, offering this as a strategy part of your client deliverables can add HUGE value and means you can charge more for a brand strategy add-on in your projects. 

  • The Ideal Client Insight Bot GPT 🔎
    Use this custom GPT to help you complete your clients’ Brand Blueprint documents with ease, so you can reclaim time in your client delivery.

  • The POSSUM Bot GPT 💬
    Wow your clients with sales content ideas to add to their websites or in their content ideas as a surprise extra! In Demand Designers overdeliver for their clients; leading to more rave testimonials and referrals.

What previous students have been saying…

fill your project pipeline this summer

🍣

fill your project pipeline this summer 🍣

Phone with portfolio website

Joining the VIP plan? Here’s how it works…

If you select the VIP plan below, you’ll get access to your own personal dashboard where you can submit projects for private 1:1 feedback, and ask questions to me as you work through the program.

  • Have me review & feedback on your Personal Brand Blueprint doc (with suggestions on how to apply this to your website)

  • Submit your backstage funnel offers & emails to me for 1:1 feedback

  • Submit blog posts & social content to me for personalised notes & tips

  • Send in questions about the program materials for me to answer & share to benefit all VIP students (these are anonymous, don’t worry!)

  • You get a total of 6 months support & feedback

  • Join in April and your support months will be May, June, July, Nov, Dec, Jan (there will be a 3 month pause while I am away Aug/Sep/Oct 2025)

Your questions, answered…

byRosanna - website designer and educator

Choose your plan & join:

Self-Paced

£900

or 6 x £150 per month!

(6 month payment plans available for a limited time)

Lifetime access to the curriculum
Templates, prompts & resources
Custom GPTs
90 Day Success Plan

VIP

£1,200

or 6 x £200 per month!

(6 month payment plans available for a limited time)

Lifetime access to the curriculum
Templates, prompts & resources
Custom GPTs
90 Day Success Plan

🌟 + 1:1 feedback on your projects for 6 months (May, June, July, November, December, January)!

Please note for VIP students I am away in August/Sep/Oct 2025 and will not be delivering feedback during these months - your 6 months feedback will pause and continue after I return. ‘Lifetime access’ refers to the lifetime of the program. Read the program terms and conditions here.

Join the waitlist

Launching April 2025 with 6 month payment plans starting from £150 per month!

pays back with 1 client project (to get dream clients on repeat)

💸

pays back with 1 client project (to get dream clients on repeat) 💸

Still got Qs? DM me!

If you have any extra questions about the program or you’re unsure whether this program is the right fit, pop me a DM over on Instagram!

I’m committed to getting my students results, which can only happen if you’re ready. So it’s in my interest to be transparent about whether this is suitable for you too, and I’ll never give you the ‘hard sell’!

Message byRosanna on Instagram